Although Digital Marketing encompasses all aspects of an organization's online footprint Rifle Marketing has simplified it to concentrate on 4 major categories.
- Does it matter how good your websites user experience is if no one visits your site?
- Is it worth setting up a Social Media footprint if consumers are not engaged with your company?
- Is it worth spending money on paid search if the user experience is falling short?
- Is worth optimizing for keywords that produce low-quality traffic?
Of course not. Each of these components are dependent upon and support each other.
User Experience - Establishing the Base
Many companies spend hundreds of thousands of dollars on SEO, PPC, and Social Media marketing yet little time or effort monitoring or improving the user experience once a visitor enters their website. Improving the user experience will increase the conversion rate and reduce the bounce rate, which in turn will improve KPI's across all SEM Campaigns.
SEO - Building the Foundation
Search Engine Optimization is no longer limited to Meta Tags, on page content, and external backlinks. Many more
Ask our team about a Free Search Engine Optimization Analysis of your Online footprint.
Paid Search - Extending the Reach
PPC Search Engine Marketing is the quickest way to extend your digital reach. If not set-up correctly a large percentage of a company's budget could be wasted.
- Campaign and Ad Group Settings
- Bid Strategies
- Targeting methods
- Negative Targeting
- Ad Performance
- Audience Segmentation
- Call Tracking
- Data Analysis
If improving the performance of your paid search campaigns is a goal or objective of your organization contact us today for a free paid search account audit.
Social Media - Reinforcing the Brand
"Build it and they will come" is not a Social Media Marketing Strategy. Many companies have invested time and money building Social Media pages on Youtube, Facebook, Twitter, Instagram, and others only to find that they do not have the time to keep their social assets updated with fresh relevant content nor interact with comment posts and respond to both positive and negative reviews.
Dormant Social Media pages often have the opposite effect than originally intended, instead of reinforcing the brand, they deter from it. Rifle Marketing has the experience to build, maintain, and grow your Social Media Presence.